![]() If you have a positive forthcoming event, such as a new product line launch, a new office opening or a new initiative, consider trying to build tension and speculation before you make the big announcement. While it’s more commonly seen in external marketing, introducing a ‘hint marketing’ or teaser campaign into your internal communications plan can prove highly engaging and lucrative in terms of employee buy-in. When Apple announce a press conference date, the world knows about it. The hype they create is scorned by some, but it’s undeniably effective. However, there are notable examples of when a hint of mystery and suspense is proven to work in our favor.Īpple are famous for deploying this tactic, choosing to cloak their product launches and announcements in a dramatic secrecy that creates media frenzies and second-guessing for months ahead of the big day. ![]() And yes, admittedly, there are more than a few PR disasters that have broken out on social media after senior management have neglected to keep employees in the loop ( HMV’s famous internal hack of its Twitter account during a mass firing continues to hang over the music giant’s employer brand). We like to talk about the value of transparency in internal communications.īe open, include employees, don’t be caught out ‘withholding’ information or keeping employees in the dark. We’ve looked at some successful marketing campaigns – both external viral campaigns and powerful internal campaigns – to compile 8 innovative internal comms ideas that will make your employees sit up, and take notice. ![]() ![]() ![]() How can you make an impact when budgets are tight and the audience is, at times, rather less interested than they should be? ![]()
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